Content Team Lead- Night Shift (On-site) Karachi

Job Title: Content Team Lead (Night Shift)

Location: On-site, Karachi

Shift: Night Shift (Aligned with US Working Hours)

Who We Are Looking For

We are on the lookout for a sharp, strategic, and culturally locked-in Content Team Lead to guide our Karachi-based creative studio. In this role, you won't just be managing people, you will be the essential, real-time bridge connecting our US-based strategy team with our local execution crew of SEO writers and graphic designers.

To thrive here, you need to live and breathe US sports, sneaker culture, and the massive global impact of African American culture. We need someone who spots the subtle details, speaks the language naturally, and knows exactly what makes a US audience click.

Bonus points: If you have hands-on experience in graphic design or video editing, you’ll fit right in. It means you can speak the design team's language, critique the visual pipeline, and help them level up.

What You’ll Do

1. Connect the Dots Across Borders

• Partner closely with our US strategy team during the night shift to absorb creative briefs, goals, and big-picture ideas.

• Translate those high-level US directives into clear, actionable steps for our Karachi writers and designers.

• Own the Content Calendar from start to finish, ensuring everything drops seamlessly and on time.

2. Shape the Visual Story

• Lead the charge on visual storytelling, making sure our social assets, Google Ads, website visuals, and marketing campaigns hit the right emotional notes with US consumers.

• Oversee the storyboarding process for video content, helping the team sketch and frame concepts before production begins.

• Direct the creation of high-converting Amazon A+ Content, optimized listing images, and visual assets for Shopify and mobile apps.

3. Keep the Culture Authentic

4. Keep Quality Sharp:

What You Bring to the Table

• Act as our ultimate quality filter for US culture, hip-hop, fashion, and sports.

• Use your deep knowledge of sneaker drops, collaborations, the NBA, and the NFL to guide creators and catch any stylistic slips before they happen.

• Make sure every line of copy and every visual asset sounds and feels entirely native to the streetwear and sports communities we serve.

• Serve as the final gatekeeper, running strict quality checks on all text, graphics, and videos before they head over to the US team.

• Give constructive, technical feedback on design layouts, color grading, vector scaling, and video timelines.

• Support our writers in delivering high-quality, SEO-driven content backed by solid keyword research.

• Explore and test new AI-led creative tools to help the team work smarter and faster without losing our unique brand identity.

• Experience: 3+ years leading creative teams, senior content writing, or supervising cross-border production.

• Cultural Literacy: A deep, respectful understanding of African American culture's influence on fashion and sports, alongside a true passion for sneaker culture, the NBA, and the NFL.

• The Technical Edge (Big Plus): Practical experience or deep literacy in Adobe Creative Suite (Photoshop, Illustrator, Lightroom, Premiere Pro, After Effects). You don’t need to do all the design work, but you need to understand how elite work is made.

• Platform Knowledge: Solid experience managing content calendars, video scripts, Amazon Seller Central (A+ Content), and Shopify backends.

• Communication & Drive: Near-native English skills with a strong grasp of US idioms and tonal nuances. You have a sharp eye for detail, stay calm under pressure, and know how to bring the best out of both writers and designers.

Benefits:

• Punctuality bonus

• Performance bonus

• Growth opportunities

• 15 Annual Leaves.

• Annual Leaves encashment

• Yearly increment

• Alternate Saturdays Off

• Saturdays leave encashment

• Paid Overtime

• A chance to work for US top-rated brands

Job Timings:

08:30 PM to 05:30 AM (Night Shift) - This may change due to Daylight Saving

Application Question(s):

• What's your current/ last Salary and expected Salary as a Content/Creative Team Lead?

• Are you fine to work On-site Night shift?

• Rate your familiarity with creative software (Adobe Photoshop, Illustrator, Premiere Pro) for the purpose of reviewing and giving technical feedback to designers/editors?

• Are you willing to visit us to complete the tasks? (Tasks are paid for shortlisted candidates only)

Work Location: In person