Digital Marketing Specialist - Part-Time

Part-Time Digital Marketing Specialist

Location: Jail Road, Lahore — in-office position Working days: Monday, Tuesday and Thursday Hours: Four hours per day — 12 hours per week Salary: PKR 40,000 per month Career path: Part-time initially, with the opportunity to become a full-time permanent role

About the opportunity

We operate a growing portfolio of businesses and are looking for a highly capable, hands-on Digital Marketing Specialist to take ownership of our online marketing.

Initially, you will focus exclusively on growing our own businesses. As we expand, we plan to build a digital marketing agency, giving the successful candidate an opportunity to grow with us, help shape the agency and potentially progress into a senior full-time position.

This is not a role for someone who understands only one advertising platform. We need an ambitious digital marketing all-rounder who can understand each business, identify what needs to be done and execute campaigns from beginning to end.

Key responsibilities

• Develop practical digital marketing strategies for our different businesses.

• Plan, launch, manage and optimise Google Ads campaigns, including Search, Display, Performance Max, remarketing and Google Shopping.

• Set up and maintain Google Merchant Center product feeds, resolve product disapprovals and improve Shopping campaign performance.

• Plan and manage Meta advertising across Facebook and Instagram.

• Create campaigns for lead generation, e-commerce sales, remarketing and customer acquisition.

• Support marketing across TikTok, LinkedIn and other relevant platforms.

• Develop email campaigns, automated customer journeys, newsletters and customer-retention initiatives.

• Conduct keyword, competitor, audience and market research.

• Improve e-commerce conversion rates, product positioning and the customer journey.

• Work with product pages, landing pages, offers and promotional campaigns.

• Write clear and persuasive advertisements, emails, social-media content and website copy.

• Track performance using GA4, Google Tag Manager, advertising pixels and conversion events.

• Produce clear reports covering spend, revenue, ROAS, CPA, leads and other meaningful commercial results.

• Test audiences, advertisements, creative concepts, landing pages and offers systematically.

• Work with designers, developers and other team members when required.

• Stay informed about platform changes, new tools and developments in digital marketing and AI.

• Protect our brand reputation and handle company information, advertising accounts and budgets responsibly.

Essential experience and knowledge

You should have strong practical knowledge of:

• Google Shopping and Google Merchant Center

• Google Ads and Performance Max

• Meta Ads Manager

• E-commerce marketing and customer journeys

• Facebook and Instagram marketing

• Email marketing and automation

• TikTok and LinkedIn marketing

• SEO and keyword research

• GA4, tracking, pixels and conversion measurement

• Campaign reporting and data analysis

• Copywriting and content planning

• Landing-page and conversion-rate optimisation

Experience with Shopify, WooCommerce or similar e-commerce platforms would be highly valuable.

The person we are looking for

We want someone who demonstrates:

• Integrity: You are honest, dependable and responsible with budgets, data and business information.

• Intelligence: You learn quickly, think commercially and make decisions based on evidence.

• Energy: You take initiative, work with urgency and do not need to be chased.

• Exceptional ability: You can provide specific examples of difficult marketing problems you personally solved and the measurable results you achieved.

• Ownership: You identify what needs attention and follow it through to completion.

• Curiosity: You continually research, test and improve instead of relying on outdated methods.

• Commercial awareness: You understand that marketing success is measured through profitable growth—not impressions, clicks or vanity metrics alone.

• Adaptability: You can learn the needs of several different businesses and adjust your approach accordingly.

• Attention to detail: You carefully check tracking, budgets, product feeds, advertisements and written content.

• Clear communication: You can explain performance, problems and recommendations in straightforward language.

• Ambition: You genuinely want to become an expert in digital marketing and grow with the company.

Excellent written and spoken English is essential.

What we offer

• A part-time salary of PKR 40,000 per month

• A long-term opportunity rather than a short-term freelance assignment

• Hands-on involvement across several businesses

• Direct responsibility for real campaigns and commercial results

• The opportunity to progress into a full-time permanent role as we grow

• The potential to help build and develop our future digital marketing agency

• A position that can grow significantly in responsibility

How to apply

Please send:

• Your CV

• A short introduction written in your own words

• Two or three examples of campaigns you personally managed

• The budget, challenge, work performed and measurable result for each example

• An example of a difficult marketing problem you encountered, how you solved it and what happened

• A brief explanation of how you would improve an underperforming Google Shopping or Meta campaign

• Your current salary and availability to start

Please do not submit results achieved primarily by another team or agency. Candidates should be ready to explain their work, decisions and performance figures in detail during the interview.

Important: This is an in-office position on Jail Road, Lahore. Applicants must be available to work four hours per day every Monday, Tuesday and Thursday.

Job Type: Full-time

Pay: Rs40,000.00 per month

Experience:

• Digital Marketing: 3 years (Required)

• Google Ads: 2 years (Required)

• Facebook Ads: 2 years (Required)

Location:

• Lahore (Required)

Work Location: In person