Cold outreach Specialist (Remote)

Cold Outreach Specialist

Department: Business Development / Sales Industry: Digital Marketing Agency Employment Type: Full-Time (Mon-Friday) Work Arrangement: Remote

Role Overview

We are looking for a Cold Outreach Specialist to generate qualified leads and book meetings with businesses that may require our digital marketing services.

The role requires strong prospect research, personalized outreach, consistent follow-ups, and an understanding of how marketing agencies acquire clients.

Key Responsibilities

• Identify and research potential clients based on the agency’s target market.

• Find relevant decision-makers such as founders, CEOs, and marketing heads.

• Conduct outreach through cold email and LinkedIn.

• Personalize messages based on the prospect’s business and marketing needs.

• Build and manage prospect lists.

• Create and optimize outreach sequences and follow-ups.

• Qualify interested prospects before booking meetings.

• Consistently book qualified discovery calls for the sales team.

• Track response rates, positive replies, meetings booked, and lead quality.

• Coordinate with the sales and marketing teams to improve targeting and messaging.

Required Skills

• Experience in cold outreach, lead generation, or appointment setting.

• Previous experience with a digital marketing or advertising agency.

• Strong cold email and LinkedIn outreach skills.

• Excellent written English and communication skills.

• Strong prospect research and lead qualification abilities.

• Understanding of digital marketing services such as Paid Ads, SEO, Social Media, Branding, Web Development, and Lead Generation.

• Familiarity with tools such as Apollo, LinkedIn Sales Navigator, Instantly, Smartlead, Clay, or CRM platforms is a plus.

Key Performance Indicators

• Qualified leads generated

• Positive response rate

• Qualified meetings booked

• Show-up rate

• Lead-to-opportunity conversion

Ideal Candidate

Someone who understands how to identify the right businesses, approach the right decision-makers, and turn cold prospects into qualified conversations for a digital marketing agency.

WhatsApp: +92 3715481458

Pay: Rs40,000.00 - Rs60,000.00 per month

Work Location: Remote