Content & Audience Growth Executive

Content & Audience Growth Manager

For an International Travel Media Client Location: DHA, Karachi Work Mode: Onsite Working Hours: 6:00 PM – 2:00 AM Employment Type: Full-Time

About the Role

We are looking for a Content & Audience Growth Manager to take ownership of the day-to-day content operation across our client’s website, social media channels, video platforms, and email magazine.

This is a hands-on role combining content creation, SEO, audience growth, content distribution, and team coordination.

You will work closely with writers, contributors, video editors, designers, developers, SEO specialists, and the CEO to ensure content moves smoothly from idea to production to publication and distribution.

Key Responsibilities

• Manage and maintain the overall content and publishing calendar.

• Research and create travel articles, destination content, blogs, and travel news.

• Monitor travel news and identify relevant stories and content opportunities.

• Use AI tools such as Claude for research and content creation while maintaining accuracy and editorial quality.

• Apply SEO principles including keywords, search intent, headings, metadata, internal linking, and content structure.

• Coordinate with writers, designers, video editors, developers, and SEO specialists.

• Oversee content publishing and distribution across Facebook, Instagram, X, TikTok, YouTube, and other relevant platforms.

• Manage email magazine content and recurring editorial series.

• Coordinate content from the creator network.

• Work directly with the CEO on major editorial campaigns and content initiatives.

Audience & Traffic Growth

• Develop strategies to increase website traffic, views, and reach.

• Research travel audiences and relevant online communities.

• Identify legitimate distribution opportunities across social platforms, groups, forums, and communities.

• Identify trending travel topics and conversations.

• Repurpose articles into social posts, videos, graphics, and other formats.

• Test headlines, creatives, posting times, and distribution strategies.

• Identify partnership and collaboration opportunities.

• Study successful travel publications and competitors to identify effective audience-growth strategies.

• Monitor traffic sources and optimize the content distribution strategy accordingly.

What We're Looking For

• Strong English writing and editing skills.

• Experience in content creation, digital publishing, journalism, or content marketing.

• Good understanding of SEO and SEO-friendly content.

• Understanding of social media and digital content distribution.

• Strong interest in audience growth and website traffic.

• Strong interest in travel and travel media.

• Excellent organization and coordination skills.

• Ability to work with writers, designers, editors, SEO specialists, and technical teams.

• Comfortable using AI-assisted content tools.

• Strong research and fact-checking skills.

• Proactive, resourceful, and able to take ownership.

Experience in travel media, digital publishing, SEO, journalism, content marketing, or audience development will be an advantage.

How Success Will Be Measured

• Consistent and timely content publishing.

• Growth in views, reach, and website traffic.

• Growth in priority markets, particularly the US and Canada.

• Consistent social and video content distribution.

• Successful execution of editorial campaigns and web series.

• Effective use of creator content.

• Improved organic search performance.

• Content projects moving smoothly from idea → production → publication → distribution.

The Expectation

Own it. Coordinate it. Get it done.

You don't have to personally do everything, but you are responsible for making sure everything gets done.

Work Location: In person