Email/SMS Automation Specialist

Email/SMS Automation Specialist

Job Type

Full-Time, Onsite

Location

PECHS Block 3, Karachi

Working Hours

3:00 PM – 12:00 AM (Monday – Friday)

About the Role

Techilvy Recruitment is hiring on behalf of one of its clients for the position of Email/SMS Automation Specialist.

We're looking for someone who enjoys building automated customer journeys, improving engagement, and leveraging data to drive better customer experiences. This role is ideal for someone with hands-on experience in email marketing, SMS campaigns, segmentation, and marketing automation platforms.

Key Responsibilities

• Build, manage, and optimize email and SMS marketing campaigns.

• Create automated customer journeys and lifecycle workflows.

• Segment audiences to deliver personalized communications.

• Monitor campaign performance and recommend improvements.

• Conduct A/B testing to optimize open rates, click-through rates, and conversions.

• Maintain customer databases and ensure data accuracy.

• Collaborate with Marketing, Design, and Operations teams to execute campaigns.

• Ensure campaigns are delivered on time and align with business objectives.

• Stay up to date with email marketing best practices and industry trends.

What We're Looking For

• Strong understanding of email and SMS marketing.

• Experience with marketing automation platforms (e.g., Klaviyo, HubSpot, ActiveCampaign, Mailchimp, GoHighLevel, etc.).

• Knowledge of customer segmentation and automation workflows.

• Strong analytical and problem-solving skills.

• Excellent attention to detail and organizational abilities.

• Ability to manage multiple campaigns simultaneously.

• Good written communication skills.

Preferred Experience

• 2+ years of experience in Email Marketing, SMS Marketing, CRM, or Marketing Automation.

• Experience working with customer lifecycle campaigns.

• Familiarity with analytics, reporting, and campaign optimization.

• Experience with eCommerce or service-based businesses is a plus.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.

What Success Looks Like

• High-performing automated email and SMS campaigns.

• Improved customer engagement and retention.

• Increased campaign conversions and revenue contribution.

• Well-maintained CRM and customer segmentation.

• Efficient, scalable marketing automation processes.

If you're passionate about automation, customer engagement, and data-driven marketing, we'd love to hear from you.

Application Question(s):

• Please fill out the form below (mandatory), and we'll get back to you after reviewing your submission.

https://form.jotform.com/261815771758065

Have you filled out this form? (Yes/No)

Work Location: In person