Digital Marketing Executive – Growth & Lead Generation

We are looking for a Digital Marketing Executive – Growth & Lead Generation to join our team.

We need someone who understands that digital marketing is not just about posting content or getting likes. Your primary responsibility will be to help businesses generate qualified leads, acquire customers, and increase sales through digital marketing.

The ideal candidate should have practical experience working with SaaS, service-based, ecommerce, or technology businesses and should be comfortable managing multiple marketing activities simultaneously.

Key Responsibilities

• Plan and execute digital marketing campaigns focused on leads, conversions, and sales

• Develop lead-generation strategies for SaaS and service-based businesses

• Manage and grow social media channels including Instagram, Facebook, and LinkedIn

• Plan content strategies focused on awareness, engagement, lead generation, and conversions

• Assist in managing Meta Ads and Google Ads

• Research target audiences, competitors, offers, and marketing opportunities

• Work with designers, video editors, developers, and sales teams to execute campaigns

• Develop and optimize landing pages, lead magnets, offers, and conversion funnels

• Monitor campaign performance and identify opportunities for improvement

• Track important metrics such as CPL, CPA, CTR, CPC, conversion rate, CAC, and ROAS

• Support email, WhatsApp, and other lead-nurturing campaigns

• Prepare regular marketing performance reports

• Test different creatives, audiences, messaging, offers, and campaigns

• Stay updated with current digital marketing, AI, advertising, and growth strategies

SaaS Marketing Experience

Experience with SaaS or software businesses is highly preferred.

You should have an understanding of:

• Free trials and demo campaigns

• SaaS lead-generation funnels

• Customer acquisition

• Product positioning

• Conversion optimization

• Lead nurturing

• Customer acquisition cost (CAC)

• Conversion rates

• Retention and customer lifetime value (LTV)

Ecommerce & Service-Based Marketing

Experience with both ecommerce and service-based businesses will be a strong advantage.

For ecommerce, you should understand product campaigns, promotions, retargeting, Shopify, conversion campaigns, and ROAS.

For service businesses, you should understand lead-generation campaigns, consultation/demo offers, landing pages, lead nurturing, and converting leads into customers.

Requirements

• 2–4 years of hands-on digital marketing experience

• Proven experience in lead generation and conversion-focused marketing

• Experience with SaaS, service-based, ecommerce, or technology businesses

• Working knowledge of Meta Ads and Google Ads

• Strong understanding of social media marketing and content strategy

• Understanding of digital marketing funnels and customer journeys

• Basic knowledge of Google Analytics/GA4 and marketing analytics

• Experience with Shopify or other ecommerce platforms is a plus

• Familiarity with CRM, email marketing, and marketing automation is a plus

• Comfortable using AI tools for research, content, marketing, and productivity

• Strong communication and coordination skills

• Ability to manage multiple projects and deadlines

• Self-motivated, organized, reliable, and willing to learn

What We Value

We are looking for someone who focuses on results rather than vanity metrics.

You should be able to look at a campaign and answer:

What worked? What didn't? Why? What should we test next?

If you have previously generated real leads, customers, or sales, tell us about the results in your application.

How to Apply

Please submit your CV and, where possible, include examples of campaigns you have worked on.

We would especially like to see:

• Previous brands/businesses you worked with

• SaaS/ecommerce/service-based experience

• Lead or sales results

• Campaigns you managed

• Advertising platforms you have used

• Any measurable results such as CPL, CPA, ROAS, conversion rate, or revenue generated

Job Type: Full-time

Work Location: In person